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Below are all sorts of tips, from what you can do right now for free, to longer term marketing strategies. You may find some of these tips more useful than others depending on the nature, size and budget of your business. These tips are a starting point.

They say advertising is something you pay for whereas publicity is something you "pray" for. That certainly applies to good, positive publicity about your business. What would have cost your organization thousands of dollars (the amount you would have paid for equal airtime on the radio or TV, or for the same space in a newspaper or periodical) you get for virtually nothing. Of course, bad publicity is also possible, and that is something to avoid!

While good publicity is good because it's free, it's also fabulous because it isn't coming from you it is coming from a third party (such as a reporter, a movie critic or testing organization). This makes it more credible and, thus, more impactful. The same is true of "word of mouth" advertising or publicity; this comes from one's friends or family or other respected, unbiased sources, people we generally trust.

But is publicity really free? Yes and no! Yes, if it truly happens without your doing anything. But no, if you want to "help" it to happen. You can do things (that will have some costs), such as writing and distributing press releases; contacting a reporter with a story idea; and collecting materials in a press kit. Read on to learn more about generating publicity for your business.